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We are excited about the opportunities the Toyota Family Literacy Program will bring to Denver. Strengthening the literacy skills of the entire family is bound to produce results among our students. The additional resources provided to make this program available are much appreciated as is the network of educational, nonprofit and corporate organizations that makes this possible.Michael Bennet
I think it is a fine line. Again, you have to look at the assets we have that are in a lot of ways much closer to Virginia Beach and Norfolk than some of the western parts of Hampton Roads in consideration. It might provide the advantage of getting Toyota here in the expanded Hampton Roads region. It's one more good alternative.Ray White
The Toyota Pro/Celebrity Race draws some of the most competitive celebrity and professional drivers because it offers the high-speed challenge of real racing, combined with a worthwhile charitable endeavor. Having the mix of returning stars with firsthand experience and new drivers with their enthusiasm will combine for one of the most unique races we've had to date.Les Unger
The search traffic that is generated for cars unveiled at the various auto shows is a good barometer of how well the car was received by consumers. It's too early to see how well the searches will translate into sales, but new introductions like the Toyota FJ Cruiser and Saturn Sky have already generated a significant number of consumer email leads to dealers.Joe Wiesenfelder
Toyota is looking to do with hybrids what Volvo did with safety, trying to get people to pay more for hybrids. It is very similar to the debate a couple years back, whether you want to have air bags or not. American automakers were fighting it tooth and nail. Volvo got people to pay for it.Christopher Richter