Women don't like feminine cars. Women have proven they do like macho cars. The idea 'Let's make it pink and sell it to women' has never worked.

258

Those billboards are the culmination of 35 years of focus on being American in America. They've waited until now to thump their chest.

247

I'm surprised it's that high. I was expecting maybe a third.

169

Toyota's momentum just continues to snowball. If I'm one of the guys running Ford or GM, at this point I'm deeply concerned about how quickly Toyota is accelerating.

149