It was really about client retention. A few of our large customers knew what these kinds of tools could do and started asking us for them.
We're kind of setting up various Petri dishes full of experiments and then we'll be measuring and correcting. I think incremental improvement in your market always hits your bottom line pretty nicely - so if we can improve acquisition efforts by a half of a percent or a percent, or improve retention by one or two percent, that's very significant.
While there has been an increased retention of funds within the region, we expect the flow of capital out of the region to accelerate in 2006, partly due to the over-priced nature of regional markets and partly due to an increased desire to use the petrodollars to make strategic acquisitions.
I think this really does help with retention because they feel like they are important and they don't just show up here their first day and try to wander around and find out where things are. The hope is if they attend orientation, they already have that feeling and they already feel like they're part of the community when they start classes.