The idea of a work/life balance is much more important to younger workers than it ever was with baby boomers. Companies are looking at retention issues.

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If I'm calling company ABC for a reference check about Joe Smith, they'll say he worked here from X date to Y date; but a lot of companies are adopting a policy not to get into information beyond basic details.

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There may already be existing policies in place that pertain to it, like disclosing proprietary information, which would most likely be covered in other policies in terms of non-disclosure agreements.

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You're obviously going to be at a disadvantage if you are going to recruit workers that might not look at a company that doesn't offer benefits like that.

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And options like flexible work schedules and telecommuting have leveled off because they are not suited to certain jobs. However, programs aimed at achieving work-life balance are bound to gain momentum for men as well as women.

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