"Jeff Gomez" is a writer and transmedia producer in the fantasy, science fiction, and Young-adult fiction/young adult genres.

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There's so much competition out there, and it's really a finite number when you talk about the attention of the book-buying audience.

What we're doing as a trade publisher is allowing users to experience new books whenever they want, the same way that they might not have the time to listen to a radio show the day it's broadcast, but will listen to it later.