Consumers can avoid the 'feature fatigue' trap by first trying out a product, and comparing several, before buying. Chances are they will be more satisfied with a simpler product with less features.

271

I think it has a huge impact. It's become more important, rather than less, because mass media has become less effective. It's particularly more effective than an advertisement, because people's defenses are down.

246

That seemed a bit extreme to me. I was astounded.

234

There's a lot at stake for the Winter Olympics now.

104

If you think you want something with lots of features, you ought to think twice about that.

85