Consumers can avoid the 'feature fatigue' trap by first trying out a product, and comparing several, before buying. Chances are they will be more satisfied with a simpler product with less features.

I think it has a huge impact. It's become more important, rather than less, because mass media has become less effective. It's particularly more effective than an advertisement, because people's defenses are down.

That seemed a bit extreme to me. I was astounded.

There's a lot at stake for the Winter Olympics now.

If you think you want something with lots of features, you ought to think twice about that.