Microsoft's 3.0 CRM release will become a prominent driving force toward hosted CRM products for small businesses. Workers in small companies are already familiar with the Office interface.

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So the vice president of sales or marketing will often become key to the decision to use hosted or in-house CRM. Usually, hosted is chosen when a very fast marketing solution is needed.

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It will be kind of like getting a new car and having to decide on buying it or leasing it after you make the vehicle selection.

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