So that when you look from a distance you see glitter from all three sides, not just the top.

We'll show the customer in three dimension what we do and they'll be able to see it. We bend over backwards and I don't let anyone walk out of that door unhappy.

It's interesting because there are hidden surprises. You don't see something at face value and go 'Oh, that's it.' You actually discover, as you become aware of the piece, other elements.