We're exploring different alternatives. We're not ready to talk about that today.
I have a very strong opinion that brands get in trouble when they lose focus of who they are. And we're not going to let that happen.
We are confident in the integrity of our retail network and their respect for the Saturn pricing philosophy.
We have nothing to announce about Spring Hill. GM hasn't assigned anything there as yet. We'll see what fits.
There is significant synergy between Opel and Saturn. Both brands play in similar market segments, have similar competitors and target similar customers in their respective regions.
We didn't grow the portfolio fast enough, and now we've got the opportunity to grow it in a big way.
Our owners don't want us to lose the honesty of our brand, how we do business without haggling. But they do want a different more dramatic look and feel.
The best way of getting people to know what's changing at Saturn is to get the roadster on the market.
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