There's really no right or wrong right now in terms of strategy. It's difficult to judge because it's so early in the game in terms of who has the right strategy.

The first quarter of 2000 will be challenged by very tough entertainment comparisons against last year's hits 'Varsity Blues' and 'Payback,' ... In addition, the timing of the Easter holiday (which falls in the second quarter this year) could shift advertising sales into the second quarter. We will likely be shifting our estimates out later in the year.

The adult market might have more longevity, as they go after watches and cellular phones, lots of different things, when the video comes out that will certainly reinvent that wheel all over again too.

We think it has long-term intrinsic value for long-term value investors, ... Under $30 would be [a good price to buy at]. I don't see a lot of down side risk from there.

It provides more choices for the consumer, ... and as the broadcast networks continue to compete head to head, it creates an environment where all of the studios are opting to bring the best programming to consumers.

Most people who want bikes are not able to find Harley-Davidson bikes -- the kind they want -- if they have a specific color or model they're looking for. In general, demand far exceeds supply.

Branding is key. Without a household name and some strong marketing attached to it, a particular site is going to have difficulty catching on.

Action movies are typically the most high-budget features being made, so if you can come up with a great comedy like, There's Something About Mary.

You can weigh the different strategies until you're blue in the face, but the bottom line is who has the branding and who has the name power. Ultimately that's what's going to win the show.