"Beth Comstock" is a senior vice president and Chief marketing officer/CMO of General Electric and oversaw the founding of Hulu.

More Beth Comstock on Wikipedia.

It's fair to say that a good part of it will be free. It's too early to tell.

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This isn't just about driving growth. It's about staying in business.

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Conventional wisdom, it's an enemy at a time like this. In media today, I don't think there is a single rule that can't - and frankly, probably shouldn't - be broken.

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We envision connecting more deeply online, on mobile and on demand with key consumers throughout their various life stages -- from their unique interests to their finances to their health and well-being. We are also looking to create a more customized consumer healthcare experience, working in association with GE Healthcare.

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We believe this is a rallying cry - a rallying event - for all of NBC Universal from a digital perspective. It gives us scale and it creates the kind of growth engine that we expect for our digital efforts.

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