If you move data qualityupstream and embed it in the [business] process, it's much better than trying to catch [flawed data] downstream and then fixing it in all the different applications that used it.
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This quote is just one of 2 total Aaron Zornes quotes in our collection. Aaron Zornes is known for saying 'If you move data quality upstream and embed it in the [business] process, it's much better than trying to catch [flawed data] downstream and then fixing it in all the different applications that used it.' as well as some of the following quotes.
The more sources you have coming into a stream of customer data, the more likely you are to get some pollution. If everybody just pollutes a little bit, it adds up to a whole lot in the end. Ideally, you want to stop it or catch it at its source.
If you move data quality upstream and embed it in the [business] process, it's much better than trying to catch [flawed data] downstream and then fixing it in all the different applications that used it.
![If you move data quality upstream and embed it in the [business] process, it's much better than trying to catch [flawed data] downstream and then fixing it in all the different applications that used it. -Aaron Zornes](/quoteImage/3138/If-you-move-data.jpg)
This quote is just one of 2 total Aaron Zornes quotes in our collection. Aaron Zornes is known for saying 'If you move data quality upstream and embed it in the [business] process, it's much better than trying to catch [flawed data] downstream and then fixing it in all the different applications that used it.' as well as some of the following quotes.