We feel like we're at a point where we can do that. With the D.I.Y. approach, we're doing things the way we like it. We get to call our own shots.

That just means you have to work that much harder to make a spectacle. But that's good for the audience because everyone is coming with their best show.

The bigger boys have the edge. You can only be in one place at one time. Other bands that have that big record label support have the promotional stuff taken care of. They're on the radio and have albums in the stores. It's about having that presence in a city without actually being there.