The inbox is a dangerous place. People have an impossible time determining the validity of their incoming email. There is a desperate need for authentication.

The e-mail in-box is a potentially dangerous place. There is a tremendous need for a class of certified e-mail that can convey to consumers that a message is authentic.

This is an optional service. Right now it's open to messages from businesses to their existing customers.

From the outset, this was a very consumer-centric solution. What we've crafted is a means to allow consumers to feel safe in dealing with commercial messages.

The e-mail inbox has become a dangerous place. It doesn't say much for our e-mail medium when it is not as reliable or trusted as it should be.

We take significant steps to make sure the sender is legitimate and behaves appropriately. We only support permission-based messages to existing customers.