Part of the idea is taking the mystique out of a great meal at a good place.

One of my theories is that there are three nights of the year that are extremely important to customers - New Year's, Valentine's Day and Mother's Day. We try to be cognizant of that.

If you delay the supply chain to the extent that prices go up and the cost of doing business with America is too high, and you have several shipping companies that can't upgrade their security, then the terrorists have won.

The idea is to reward long-tome customers and bring newcomers in to give us a try.

It's not so much the number, it's the quality of the inspection that's important.