I am not sure. To be quite honest I ask myself that every day. It seems quite obvious. There is so much opportunity there and there is so much need for this information. Call it serendipity or what have you but I think we entered the market at the right time and I think it is a major growth market.

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We're getting the best talent already, because the need for this show is so obvious...hopefully, we'll be talking about the television version of this program six months from now.

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