Respect for heritage is an important part of understanding what our brands represent. Dodge has been an American icon for 90 years and we believe that many consumers outside of North America will relate positively to its core values.
From the information available to us it seems like were off to a slow start in January. Even the Japanese brands look slightly (down).
We will not design a vehicle for old people specifically.
We had very loyal customers in the car segment as well before they (Japanese automakers) were here. The Japanese are extremely capable competitors in any segment they decide to enter. We have yet to see someone really fail. There's no reason to believe it'll be that different in the truck segment.
Chrysler Group believes it's only fair that we take the fight to our global competitors in markets where it makes sense for us. We are launching a major effort to take Dodge to international markets based upon Dodge's very American core values.
This car is full of surprises.
We definitely skewed it male, but that is fine. If all of a sudden we lose female Caravan buyers, it would be an issue. I don't think we have.
I don't think it matters necessarily. What matters is the execution of our strategy (of pursuing) profitable growth.
Copyright © 2024 Electric Goat Media. All Rights Reserved.