Size matters, and the calendar year is a nice milestone to reflect upon. But it's like a sprint that never ends.
Jack's a product visionary. He's got the ability to look over the horizon and see how it's going and tell you how to get there. That's an extraordinary talent.
This will be a big positive because there is a migration taking place from traditional SUVs to something that has the same feeling but is not as big. It provides a destination for all the defectors who don't want SUVs anymore.
With $3 a gallon or more for gasoline, there's a huge potential for people to migrate back to cars over the next few months. Honda has an abundant strength in terms of its perception as green -- for high-mileage cars.
What Ford is trying to do is find hyper-efficient ways to connect the name with the image of the vehicle in the marketplace prior to introduction.
The market will still be incredibly and blisteringly competitive. Everybody wants to grow and it's got to come out of somebody else's hide. Nobody sleeps in this business.
That's the real core of the car battleground in America in terms of volume. Those are huge, huge volume vehicles.
It's a race for the hearts and minds of the premium buyer.
People keep coming back every year because of the people, and it was a great place to work.
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