Because it's chewed, it delivers caffeine to the body four to five times faster than a liquid or pill because it's absorbed through tissues in the mouth -- not the gut, like in traditional formulations.

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We spent six years in development, giving feedback to the company about dosages, etc.. Our research data regarding the affects of the gum was exciting, so we published the results.

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We've also evaluated the effects of habitual use of the gum and determined the effects of caffeine administration on the subsequent ability to sleep in Soldiers who were kept awake for 36 to 77 hours straight. They were able to sleep just as well as the groups that received placebos.

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