I don't think the Super Bowl is the right place to buy a spot that is less expensive. You have to be very wary, because even if you save $300,000, it could turn out you could have paid more on a cost-per-thousand (viewers) basis. It's one of handful of events where the position is as important as the price. Where your spot runs is part of negotiations.

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They're promising very good numbers that they have a better-than-even shot to obtain. The patriotic swell of the country I think will help the numbers.

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