It's not about bringing the loyal fans back. They're probably at the doors now. It's the casual fans that will make the difference between teams being profitable and not being profitable.
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This quote is just one of 9 total Paul Swangard quotes in our collection. Paul Swangard is known for saying 'It's not about bringing the loyal fans back. They're probably at the doors now. It's the casual fans that will make the difference between teams being profitable and not being profitable.' as well as some of the following quotes.
The NHL has taught us that the players need to understand that this is about extending the revenue opportunities to keep the dollars flowing. If you want to make millions, (you) have to do some things that are creative. It's about as saturated a marketplace for sports today than we've ever seen before.
Until the product is back on the shelf, you can't say what the market is going to be. The NHL hopes its core fans are the first to come back -- and that they bring a friend.
The general feeling is that firms are trying to be more selective about the number of athletes with whom they have relationships. You have to remember that, for the most part, the industry is young and learning how to measure success and get the best return on its investment. The emerging trend is the use of entertainers and retired athletes to market these products.
This quote is just one of 9 total Paul Swangard quotes in our collection. Paul Swangard is known for saying 'It's not about bringing the loyal fans back. They're probably at the doors now. It's the casual fans that will make the difference between teams being profitable and not being profitable.' as well as some of the following quotes.