In the past, a single fragrance had a life cycle of maybe six to seven years, because people would stay loyal to a scent for a longer period of time. The life cycle is much shorter now, especially with the younger consumers, who always want the latest product.
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This quote is just one of 9 total Wendy Liebmann quotes in our collection. Wendy Liebmann is known for saying 'In the past, a single fragrance had a life cycle of maybe six to seven years, because people would stay loyal to a scent for a longer period of time. The life cycle is much shorter now, especially with the younger consumers, who always want the latest product.' as well as some of the following quotes.
For the last couple of years, we've had a lot of belly button-revealing looks. Now we're going to see a more fitted silhouette, and more belting.
How does Isaac successfully live in both specialty department stores and discount stores? Why does Bergdorf Goodman welcome Isaac into its rarified space at the same time as the brand sits in the pet care aisle at Target?
This quote is just one of 9 total Wendy Liebmann quotes in our collection. Wendy Liebmann is known for saying 'In the past, a single fragrance had a life cycle of maybe six to seven years, because people would stay loyal to a scent for a longer period of time. The life cycle is much shorter now, especially with the younger consumers, who always want the latest product.' as well as some of the following quotes.