Probably after Vietnam and Watergate, there was an increasing distrust of institutions, so that Jesus was still in, but the institutional church was no longer an attraction. So, I think that the dropping of the denominational label is to become more generic, less of a threat, less of a reminder of negative stereotypes if you've walked away from church.
Eddie Gibbs
It's not only World War II, but we're losing Vietnam veterans, Korean.
Fred Sanders
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