My thoughts are my company; I can bring them together, select them, detain them, dismiss them.
"Walter Landor", born "Walter Landauer" in 1913 in Munich, Germany, was a brand design legend and the founder of Landor Associates. He was an acclaimed designer and a pioneer of branding and consumer research techniques widely used to this day. Landor Associates, the company he founded in 1941, has offices around the world.
File:WalterLandor c1970s.jpg/thumb/Walter Landor, date unknown (probably late 1970s).
"Products are made in the factory, but brands are created in the mind," Walter Landor memorably stated. He had a particular gift for creating designs with broad popular appeal, such as the Coca-Cola script. Brands as diverse as General Electric, Japan Airlines, Levi Strauss, and Shell Oil all benefited from his vision and commitment.
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