You have a company that says, 'Yeah, we're an ecotourism company because we have a green brochure and it's produced with soy-based ink' or something. OK, that's nice, but that's not the whole enchilada. You need more than just that.

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Educate yourself about minimizing your impact, because no matter who you are or how you travel, there is a high potential for some sort of impact.

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