We encourage customers to get on the product. We want them to feel the difference between different styles and to feel comfortable. How can you know if you'll like using a certain fitness machine if you can't get near it because it's up on a shelf or in a box?

We service everything we sell.

We have a very broad selection of equipment, which gives our customers a better chance to find the perfect fit.

We have a dialogue, and then we can recommend what would be the best fit for them. We want our customers to be successful. It's all about fitness. This (the equipment) is just a means to an end.