It's very comforting for the drivers to know that there will be a familiar face there if anything goes wrong. It's a real trust level.

The sentiment now is to work with our developers as well as government agencies.

Each driver does three [public relations] advances a year and it's just random. He's the defending winner of six different races and he just advanced the race at Miami. He's already done a lot here to help out.

We've got to do an analysis on it. The first deal we strike sets the precedent.

Ever since she went the fastest that day at Indy, our phones have been ringing off the hook. There's been a big jump in the TV numbers, and you can't say it's all Danica, but I don't think there's any question that a lot of it is due to her.