This was a niche that was very attractive to us. It seemed like a timing thing more than anything else. I thought the product had viability and strong marketing possibilities, and I liked the shelf life of the movie. I'm looking at 80 million poker players -- and growing -- and I'm thinking if we can get 50 percent of them to look at this, it could be really interesting.

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Florence was chosen for several reasons, including the availability of a skilled labor market, grant and tax incentives, and its established transportation resources.

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At the rate we've grown, roughly every three years we need another million square feet of warehouse. We purchased enough land here to expand to 2 million square feet.

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