[Our customers are] not just hiring a company that has five people; they're hiring a company that has 180 consultants that can be leveraged if they have a particular problem.

It's like ER. We'll go out and help, and that's it. Some [customers] have been using us in that fashion for five years now.

We have recognized that small businesses are people businesses. The types of people we have to have employed here have to want to be a trusted advisor. They have to have a strong value culture around doing the right thing.

With each client, we work with what their channel has been, and if they don't have a channel, we will supply that with one of our own providers.