While this is a tremendous honor for Warren, it also says a little something about what we are trying to build in the organization. We hope that as we hoist the Super Bowl trophy Sunday, we can point to Warren and say, 'Hey, good on you, too.'.

We'll focus on that when the playoffs end. This is not something that our marketing department introduced last summer. It's been a part of the franchise since 1984.

To see a lot of visiting-team fans in our stadium my first season here, it was a little disheartening.