This is a top-notch campaign with a real impact. Our work together is making a difference. People are getting the message and exposure to secondhand smoke is dropping in our state.

All the evidence shows it doesn't take that much.

It requires us to use some of the tactics they use. We're always looking for new angles ? billboards, buses, television ? to reach kids and young adults.

There are more moving down the path. There are a small number of places not complying.