The urban population is in search of travel and recreational experiences. You have the resources to connect them to those experiences.
I think the Great Plains has validity today. I don't like the idea that we are always looking back. Talk about the pioneers and agricultural history but that should lead into another story which is what we are doing today.
This is a profound issue in the Great Plains. Travel and tourism is one small part of the puzzle that is the solution to this problem. Use travel land tourism as a force to bring resources to your community and to keep young people.