Creative co-production gives greater control and ownership and it takes the companies up the value chain.
The key constraint is that the filing fees ($10,000 and above) are high, deterring small entrepreneurs from applying for a patent. In addition, there is not adequate legal expertise available to such small start-ups.
Either you are a billion-dollar business, or a really smart company, or you're up for grabs.
Every time we have an outsourcing forum, it's like a GE and McKinsey alumni association meeting.