We've done well in attracting people whose lives have slowed down a bit. The Florida that they used to visit with their children isn't necessarily the place they want to visit once their kids have grown up. They're looking for more quality things to do by themselves such as hiking, biking, canoeing and fishing, and we're getting more known as the place that provides that.
When large hospitality corporations take such an avid interest in an area, it's a good thing. It shows that they believe in the direction that our community is going in.