We delivered a message to all rental car companies asking them to advise customers not to drive to the North Shore. As much as possible, we need to keep the roads clear for emergency vehicles.
Because it is such a small amount of space, you don't have a lot to work with. The design needs to be crisp and clean and something that is broadly recognized as representing the entire state.
Like all of you, I'm feeling the numbness of this terrible tragedy that befell our beautiful island and its wonderful people.
We're just giving them the facts and what the current situation is. And for those that are on-island, let them know what they can do when the weather is like this.