Department staffers often tell me that they'd like to shift campaigns or orientations, but their boss won't let them. If C-level executives would focus on feeling things more, they'll change the tactics they use.

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Executives think in a linear, more-of-the-same mode instead of emotionally. If they would focus on the feeling they want and stick to it, they'll change the tactics they use. This would be a total reorientation for most executives.

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