It's like wrestling in the satisfaction of that one on one and the adrenaline rush of a good ride winning a match. It's like motocross in that it's an extreme sport. There's nothing like that rush hearing 1,000 screams after a good ride.

Several of the bulls we're bringing to Sidney have been in the PBR finals in Las Vegas. These bulls are second to none. The ones you see on TV, those are the ones you'll be seeing in Sidney at Bulls R Us.