It's the perfect storm of variables that is converging for this game. People have been anticipating this game since the start of the season, and the buildup has been substantial.
Prices have been going down since last weekend and seem to have settled in at a pretty comfortable level. They're a real bargain by Final Four standards.
White Sox fans are obviously real excited.
The average selling price right now for the AFC game is $547. That's far and away the highest average NFL game this season. The average ticket to the NFC game is going for somewhere in the $300 range.