We're trying to encourage our resellers to sell a leasing alterative. Distributors like it because we get paid directly from the leasing company. The reseller is a beneficiary because they don't have to collect from the end user.
It's not something new, but it's something we'd like more people to appreciate. We work hard at helping resellers become better businessmen. We show them what they need to do to grow their business, entertain their creditors and help service their end-users better.