Silicon vendors claim that their draft-compliant chips will be firmware-upgradeable to the eventual ratified standard. Initially this will mostly be consumer-oriented equipment; we believe that enterprise IT managers will not purchase equipment until the standard is actually ratified.
Cities sometimes have a hard time pushing these project through to get a contract signed.
Awareness of security issues is becoming widespread among the average consumer. The complexity of existing security mechanisms is frustrating to many, but they regard it as a problem they just can't solve.