Are you selling calves at weaning to go to a feedlot, are you trying to accomplish a lot of carcass quality in your genetics, are you looking to produce replacement heifers or are you selling bulls?
A lot of people don't want to deal with cattle that are wild or have bad dispositions, so that's a big bonus for trying to breed good disposition into your herd.
You have to really watch the type of audience a sale is attracting. Some sales cater more toward purebred breeders, which are going to pay more than commercial buyers.
So in turn when calf prices start to go down you need to be more conservative buying bulls. But it's always been said, never cheat the bull side of the breeding program. You will see differences in results if you spend $800 for a bull versus $2,000 or $3,000 for a bull, if the genetics back up what the cost of the bull is.