This year we're really focusing hard on families. It's an economical entertainment avenue for the family; it's a family run for family fun.

Racing is the No. 1 growing sport in the country, and it's largely an untapped market. We need to let people know we're around. We've probably got our most aggressive schedule this year.

It's a fun sport. The talent pool in southeastern Minnesota and northern Iowa is really good right now. And this is the grassroots of NASCAR. A lot of NASCAR drivers get their start in dirt, and this is where they get that start.