Any time you raise the price you are going to drive down consumption, as we saw in New York City. The smoking rate in New York City has fallen dramatically since they initiated the tax increase.

The public health implications of this is just going to be incredible.

This might be the break that finally puts an end to this issue.

What makes them think he's going to collect it unless they do something?

This is a very serious public health problem, and every day that goes by is a day when there are people smoking who would otherwise quit, and there's a kid starting who would otherwise not start. I think the health groups will be very supportive of this.

That would work a lot faster than the lawsuit.

My estimate is they're going to simply ignore the law and ride it out until the end of the governor's term. And everyone I've talked to seems to feel the same way.