This was not two guys with a Sony camera. There were 60 to 70 people on the production set.

259

The Super Bowl is the single largest advertising platform in the world.

191

That is our target demographic.

178

This really put a gun to everybody's head. Everybody had to react in time to the event.

125

The Super Bowl is about generating impressions as much as anything else. We feel we've achieved our milestone.

95

It's pretty cool for a little company from around here.

85