It provides consumers with the right information on why it's important to feed better-quality ingredients.

Our mission is to be the leading-edge supplier of healthy pet foods for dogs and cats. We have helped some of the most finicky eaters, but more importantly, we have helped thousands of dogs and cats live longer and healthier lives through proper, advanced nutrition.

With more than 25 years of combined pet food manufacturing knowledge, we've made it our No. 1 goal to produce products that are, first and foremost, the healthiest pet foods on the market.

We have a state-of-the-art manufacturing facility to handle unusually high levels of meat inclusion and human-grade ingredients.