I think ultimately the purpose is to get the music to the people.
"Roger Meade Clyne" is the lead singer, primary songwriter, and rhythm guitar player for the United States/American rock band Roger Clyne and the Peacemakers. His previous bands include The Refreshments (Arizona band)/The Refreshments and the Mortals.
Clyne and the Peacemakers (also known as RCPM) released their seventh full-length studio album, "The Independent", on April 29, 2014. Clyne's musical career has spanned close to two decades, including several hits with the Refreshments and penning the theme song for the TV show King of the Hill. Clyne also wrote and recorded the victory song for his hometown Major League Baseball club, the Arizona Diamondbacks, entitled The D-Backs Swing.More Roger Clyne on Wikipedia.
The hard part about being independent is that major media is not supportive of independent artists because we're not selling tires or soda. The only thing that we want to sell is our message.