It's really going to be on a case-by-case basis. I suppose there is that danger of diluting the overall message and creating some confusion. From where I sit, we certainly are placing a priority on branding Washington state as the wine region.

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Restaurants are critical partners to the Washington wine industry because the restaurant is where consumers often have their first wine experience. The Washington Wine Restaurant Awards program recognizes those establishments that exhibit strong support of Washington wines with innovative and educational promotions.

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We wanted to ensure that the industry and the consumer had the opportunity to walk away from the experience with a better appreciation of the wine industry as it is today.

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Now in its fifth year, Taste Washington Spokane has grown to be one of the largest, most popular wine tasting events in Eastern Washington. Taste Washington provides the public with an opportunity to try new Washington wines, meet winemakers and chefs, and celebrate our state's booming wine industry.

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Washington wine education is a very important component of the Taste Washington experience. The line-up of speakers and seminars this year is unparalleled, and will undoubtedly help wine lovers at all levels of learning develop a greater appreciation for Washington wines.

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Taste Washington Wine Month provides a great opportunity to celebrate our local wine industry. Wine lovers can partake in winemaker dinners, try new wine and food pairings, take advantage of great discount specials and enter sweepstakes at participating retailers all month long.

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