Someone will ultimately pay a political price.

Branson is a metaphor for red state America.

Communication can help, especially if it's done in a way that connects with the American public. But communication can only carry a president so far.

There are those on the coasts that might snicker in their sleeves, but the town represents what many conservative people in the Midwest see as America, the America they want, the America they hold in their heads from yesterday. Maybe it is part mythical -- but it's the America they want to cling to.

The rhetoric has to really describe reality, or the public will recognize there is a discrepancy between the two.

All politicians are vulnerable in an environment of anger. What you've got is this perfect storm: The president is low in the polls, the governor is low in the polls and neither of them is on the ticket. Given the criticism and the anger, somebody is going to be on the receiving end of those emotions.

Another battle in the culture wars.