It's a new market mix we haven't been able to chase before. We've had good response.
The reason we've been getting the business is the rates are just better. They're getting a better deal.
We normally don't advertise for March through April, because it's a heavy time. Right now, the numbers are off, and we're rethinking that. We're also getting ready to kick off a campaign . . . to let people know we're open and better than ever.
We're going after the incentives market, and we're going to be going after the smaller, upscale groups business.
The price of gas will be a concern this year, and I think that the drive market has shrunk because of that. Nowadays, people are traveling within a 400-mile radius, rather than a 700-mile radius.
The Canadian market is strong, but the U.K. market is the No. 1 overseas market. We do around 40,000 British visitors a year. The Dutch market is a growing market, along with the German market. Right now, it's a real bargain to come over here.
Bob cares a lot about the success of Cocoa Beach. He's a regular guy who isn't afraid of hard work. Let me tell you -- it was very difficult for the tourism industry after Sept. 11. We were hurting.
This is the last big weekend before the slow season kicks in.
The hotels in the south are opening, and that's a good thing.
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