Cool has become formulaic. You can walk into stores today, and it's all there: Anyone can buy what's perceived as cool.
"Ritu Kumar" is one of India’s foremost fashion designer, and the first woman to introduce the ‘boutique’ culture in India under the brand name ‘Ritu’. She has developed a unique style of her own, reflecting the ancient traditions of Indian craftsmanship in a contemporary vocabulary. With a background in art history and museology, which has enriched her horizons, Ritu’s understanding of ancient designs and the innovative use of traditional crafts has created a new classicism.
Ritu Kumar as a brand has been admired and worn all over the world. Its patrons include Indian stars such as Vidya Balan, Aishwarya Rai, Priyanka Chopra, Lara Dutta, Dia Mirza to name a few and international celebrities such as the Mischa Barton, Anoushka Shankar and Anna Ivanovic. Since 1994, "Ritu Kumar" has also designed the wardrobes for the Femina Miss India contestants for their participation in international beauty pageants such as Miss Universe, Miss World and Miss Asia Pacific. Ritu Kumar’s outfits have also been patronized by style icons such as Late Princess Diana and Jemima Khan.
Ritu Kumar has been awarded the Padma Shri Award 2013, the country's fourth highest civilian award for her exceptional and distinguished service in the field of fashion, textile and craftsmanship.More Ritu Kumar on Wikipedia.
When women wear denim it (the derriere) must look elegant. It's the second thing every woman looks at in the mirror, but it's the first thing she cares about. She does that half twirl, her back arched and her head craned around. If the jeans are right, the experience is transforming, like putting on a magic cloak.
Denim has always been an everyday symbol for style.